Religare appoints Lintas Media Group as its group media AOR
Lintas Media Group wins REL account after a multi-agency pitch
New Delhi, February 11, 2010: Religare Enterprises Limited (REL), a diversified global financial services company, has awarded Lintas Media Group (LMG) the contract to be its agency of record (AOR). At the end of one of the most keenly fought multi-agency pitches, Lintas Media Group will now handle the REL account estimated to be upwards of Rs 50 crores.
Competition for the prestigious account was intense with top 7 media agencies being invited for the 3 stage pitch, which resulted in LMG emerging the winner and being awarded the group Media AOR.
Apart from the corporate brand, LMG will also service other businesses of the Group like asset management, wealth management, health insurance, equity and commodity broking, investment banking, lending services, private equity, venture capital etc.
Commenting on the development, Subhrangshu Neogi, Director - Brand and Corporate Communications, Religare Enterprises Limited said, “LMG made a pitch presentation that mirrored the thoughts and long term plans Religare Enterprises has for itself. The innovative ideas, the relevance to the brief and the passion they demonstrated for brand Religare helped them win our confidence and the pitch.”
Sudha Natrajan, President & COO, - Lintas Media Group added, “We are proud to partner with one of the fastest growing complete financial services companies in India and abroad. We look forward to the challenge of the brand and are confident that with our passion and innovative ideas, we will be able to take the brand to new heights.”
Apart from Religare Enterprises Limited, Lintas Media Group client portfolio include other blue chip brands like ITC Ltd, Maruti Suzuki India Ltd, Bajaj Auto, MRF, Sony and over a 100 others.
A few months prior, Religare Enterprises announced the appointment of Ogilvy & Mather as their creative agency, while the Public Relations and media relations mandate was handed over to LinOpinion, a member of the Lintas group.
Roshan Chaudhary of NAC Advertising, the current AOR of Religare, will however continue to be the media advisor of the Group in his individual capacity.
About Lintas Media Group
Lintas Media Group, headed by media veteran Lynn de Souza, is a leader in providing its clients with a value based service offering. Lintas Media Group specialises in advanced scientific media planning and buying activity and is acknowledged for its collaborative approach for partnering for client success. The Group has recently been taken over by its parent IPG and has undertaken a strategic organizational re-engineering process to further strengthen its leadership within the country. This has been established on the lines of Client or Regional Collectives and Collaborative for effective service delivery specifically in ‘Tools and Technology’, “Buying Analytics’, Planning Sciences’, ‘Emerging Media’ and ‘Consumer Understanding.’
Lintas Media Group is a 100% performance based agency, ranked No. 2 in 2009, by the Brand Equity Agency Reckoner, and by the exchange4media Indian Media Agency Report.
Lintas Media Group clients include ITC Ltd, Maruti Udyog Ltd, Bajaj Auto, MRF, Sony, UTI, Tata Mutual Fund, and over a 100 others.
About Religare Enterprises Limited
A diversified financial services group with a pan-India presence and presence in multiple international locations, Religare Enterprises Limited (“REL”) offers a comprehensive suite of customer-focused financial products and services targeted at retail investors, high net worth individuals and corporate and institutional clients.
REL, along with its joint venture partners, offers a range of products and services in India, including asset management, life insurance, wealth management, equity and commodity broking, investment banking, lending services, private equity and venture capital. Religare has also ventured into the alternative investments sphere through its holistic arts initiative and film fund.
With a view to expand and diversify, REL operates in the life insurance space under ‘Aegon Religare Life Insurance Company Limited’ and has launched India’s first wealth management joint venture under the brand name ‘Religare Macquarie Private Wealth’.
REL, through its subsidiaries, has launched India’s first holistic arts initiative – with a gallery -- as well as the first SEBI approved film fund, which is an initiative towards innovation and spotting new opportunities for creation and maximization of wealth for investors.
REL operates from 7 domestic regional offices, 41 sub-regional offices, and has a presence in 537 cities and towns controlling 1,961 business locations all over India, as on September 30, 2009.
To make a mark in the global arena, REL acquired UK-based Hichens, Harrison & Co. in 2008 which was subsequently re-named as Religare Hichens Harrison PLC (“RHH”). Hichens, Harrison & Co. was incorporated in London in the year 1803 and is believed to be one of the oldest firms of stockbrokers in the City of London.
Pursuant to expansion of REL’s business, the company has grown from largely an equity trading company into a diversified financial services company. With the addition of RHH the REL group now operates out of multiple global locations, other than India, (the UK, the USA, Brazil, South Africa, Dubai and Singapore).
For more information, please visit – www.religare.in
Religare Enterprises Limited (“REL”) proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make a rights issue of its equity shares to its existing shareholders and has filed a letter of offer (“LOF”) with the Bombay Stock Exchange Limited (“BSE”), the National Stock Exchange of India Limited (“NSE”, together with BSE, the “Stock Exchanges”) and the Securities and Exchange Board of India (“SEBI”). The LOF is available on the websites of the Stock Exchanges and SEBI at www.bseindia.com, www.nseindia.com and www.sebi.gov.in, respectively, as well as on the website of the lead manager at www.enam.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, please refer to the section titled “Risk Factors” of the LOF.
For further information, please contact:
Mr. Varun Soni
Vice President, Corporate Communications
Religare Enterprises Ltd.
Email: soni.varun@religare.in
Contact Number: T :011 – 39126174 M: +91 9650148885